Base Africa is a sports and entertainment management agency committed to providing a seamless high quality event experience. Our blend of the best qualified and most experienced people from all disciplines deliver the highest quality standards of event management and hospitality, clearly evident in the success of key projects completed to date. We believe in recruiting the best and giving them the freedom and support to deliver the best. This includes key strategic alliances with companies and specialist individuals that complement our core skill base, thereby allowing us to offer thoroughly comprehensive management for events of any scale

The Group is a leading full service global event management agency that delivers live international events to the African continent, we also showcase African talent to the rest of the world focusing on music, film, sport and fashion.

Our mission is to ensure these events generate a positive impact and motivate our Clients’ audiences. We do this by thinking strategically and imaginatively about how best to meet our Clients’ business objectives.

We provide a full logistics and event management service as well as a full event communication service. This ranges from working with clients to ensure they are using events to best effect to achieve their overall strategic objectives through to advising on the content and optimum method of message delivery for a specific event.

We provide creative solutions for event themes and logos, stage set designs, production and AV from small events right through to major product launches and conferences. Base Africa specialises in managing complete projects bringing together touring, viral marketing, distribution and publicity campaigns for print, web, radio and screen. We also offer a range of additional artist management services and consultation to our clients, alongside award winning design, photography, video and documentary work from companies within our group.

“We have worked with BASE AFRICA for the past 5 years. As we have grown and evolved, what I have valued most about our relationship is that BASE AFRICA know us and our business.”